 |
|
|
 Feature |
 |
|
| |
WE’RE CHANGING OUR NAME!
After more than half a century, AIG VALIC will soon start answering to a new name: AIG Retirement. The name change, which becomes official on January 1, 2008, reflects our expanding role as one of the nation's leading retirement solutions providers.
Why the change?
Our mission has evolved from helping people save for retirement to include solutions for them as they enter and enjoy a secure retirement. The new name, AIG Retirement, represents our focus on a full-spectrum of financial solutions enhanced by the strength and global reach of our parent company, American International Group, Inc. (AIG) - one of the world's leading insurance and financial services organizations.
All we think about is retirement
Our clients give a lot of thought to their retirement. But that's all we think about. Our new name conveys our commitment to meet their evolving financial needs:
- To better serve our clients, we are continually enhancing the products and services that have made us an industry leader
- Our new name combines the strength of AIG along with the rich heritage of our retirement expertise to fulfill our mission: To help Americans prepare for and enjoy a secure retirement
Our evolving business
- Competitive pricing - Work with client groups to tailor cost-effective programs through a comprehensive financial advisory experience
- Innovative products and services - Facilitate the ease of doing business by creating products and services like Guided Portfolio ServicesSM, and Portfolio Director® Fixed and Variable annuity with IncomeLOCKSM, a living benefit option for Portfolio Director investors
- Flexible service model - Adapt our services to meet client needs and fine-tune a broad range of plan features to build and support workplace retirement plans
- Updated materials - Deliver powerful new printed communications, inviting to consumers and focused on building relationships that last a lifetime
- Engaging technology - Commit to delivering personal communications through unique resources.
Leaders in the retirement services industry
Whether our clients are saving and investing to accumulate money for "life after work," or making sure their assets will provide income for the rest of their lives, they can rely on us for future expertise and solutions just like they have experienced in the past.
- Nearly $63 billion in total assets
- More than 2 million participant accounts
- A broad selection of plan types, features and investment options
- A nationwide network of professional financial advisors to provide the personal service for enrollment assistance, educational seminars and other retirement planning and financial services
- The solid foundation that comes with being a subsidiary of American International Group, Inc. (AIG), a Fortune 10 company and world leader in insurance and financial services with operations in more than 130 countries and jurisdictions and more than $1 trillion in assets.
We are the same great company with the same personal relationships. Our new name reflects our leadership in retirement solutions and our ongoing quest to meet our clients' evolving financial needs. We are committed to helping Americans prepare for and enjoy a secure retirement.
|
|
| |
NEW AIG RETIREMENT SERVICES BRAND CAMPAIGN ENCOURAGES AMERICANS TO LIVE LONGER, RETIRE STRONGERSM
Debut Ads Launched During U.S. Open Tennis Tournament; Playfully Engaged Viewers in Linking Longer, Healthier Lives With the Need to Fund a Potential 30-plus Year Retirement
AIG Retirement Services, Inc. launched its first national advertising campaign during the women's semifinals of the U.S. Open tennis tournament on CBS. The "live longer retire strongersm" campaign delivers on a central theme relevant to consumers today: Americans are taking steps to live longer; they must also take action to retire stronger if they want to ensure they will never outlive their money.
The broadcast ads introduced the "live longer, retire stronger focus" with funny, playful, often inspirational examples of human activities that research has shown may increase individual life spans, sometimes dramatically. Life extending activities like laughing, singing, and owning a pet are captured in the ads that showcase babies, a karaoke singer, and dogs patiently waiting for their owners. The broadcast ads can be viewed on the campaign's micro site - retirestronger.com.
"Our goal with the campaign is simple," said Jay S. Wintrob, President and CEO, AIG Retirement Services, Inc. "We want to elevate our visibility in the marketplace and position AIG as an undisputed leader in retirement planning, retirement investing, and retirement income. It's time to shine a spotlight on our commitment to helping millions of Americans prepare for the future by retiring stronger. We are confident that our campaign will help reinforce this message in a creative, compelling, and powerful way."
Refocusing the retirement discussion from the dream on the horizon to the reality on the doorstep, AIG's campaign speaks simply and directly to the central demographic dilemma of contemporary retirement. Medical advances and good lifestyle choices are adding up to longer, healthier lives for many Americans. But increasing longevity also creates new retirement challenges. How do you fund a potential 30-plus year retirement? How do you ensure a reliable income when financial markets are inherently volatile? The campaign answers these questions with a straightforward call-to-action: "The AIG companies have the strength to be there when you retire, so you'll never outlive your money. Ask your financial advisor about AIG."
Wintrob added, "Our timing for this campaign is not accidental. As 76 million Baby Boomers move closer to retirement, our company's products and services have never been in greater demand. Ours is a powerful message that will resonate with our 5 million customers and the financial professionals who serve their needs. Altogether, we expect to generate more than 50 million impressions among our target audience of American consumers age 45 and over by year end."
The advertising, produced in conjunction with BBDO New York and PHD Media, is part of an integrated marketing campaign that also includes striking print ads in leading business and lifestyle magazines and a targeted online campaign, ensuring broad exposure and traffic to the micro site - retirestronger.com. The campaign was also showcased on early season NFL and college football games, top business and financial news programming on CNBC, FOX News and CNN, weekly sponsorship of "Your World with Neil Cavuto" on FOX News beginning in October, Major League Baseball divisional playoffs and the 2007 World Series.
The "Live Longer Retire Stronger Playbook," which can be found on retirestronger.com, has been produced in conjunction with the campaign to offer consumers helpful tips on living longer and preparing for an extended retirement. Addressing the five realities of today's longer retirement (longevity, inflation, health care, investment, and withdrawal), the campaign provides a timely framework for future retirement planning.
|
|
|
