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As we embark into 2007 we are focused more than ever on developing and expanding our distribution network throughout the MEMSA region. We have developed strength in our direct marketing, segmentation and OOC initiatives and continue to expand our agency network throughout the region. We rely on the strength of our partners in increasing our foothold in the region by providing them with innovative products, training and a reliable underwriting team to support their efforts.
Our direct marketing strategies have been spearheaded by Marc Pina where the focus has been on creating new and existing sponsor relationships through innovative efforts and use of new technologies such as SMS to target our clients directly. Marc brings strength to the direct marketing initiative through out the region and has been successful in accelerating growth in various divisions through MEMSA.
Our efforts in aligning our vision with our clients and provide them with enhanced service as well as expanding our relationship on a multi line basis is being led by Jean Marie Guegan (OOC – Office of the Customer). Jean Marie has been a key player is taking the traditional Insurance relationship to a new height by providing them with personalized service and coordinating cross marketing efforts throughout the region.
Neelmani Bhardwaj has recently joined the Regional team as RVP of agency development and will be a critical resource in expanding our agency program throughout MEMSA. Neelmani was recently the Director of Agency for India and produced significant results in the country by expanding our agency channel and production to distinguish agency as the leading form of distribution in that country.
With the implementation of segmentation in the region we have focused our efforts on creating strategies that increase our productivity through distribution development, brand recognition and account targeting. This has allowed us to focus on volume business more efficiently and at the same time provide insurance solutions for multinational and complex risks that require larger capacity and more sophisticated program structures. Segmentation allows us to effectively grow the book by addressing the clients’ needs through service, systems and products. Ziad Kubursi has recently joined the AIG MEMSA team and is responsible for developing customized segmentation strategies and coordinating efforts across the region.
I am excited to work with such a dynamic and talented group. Through our distribution development we will continue to distinguish ourselves in the region as a go to market that provides creative products and services through strength in our distribution channels and a strong underwriting foundation.
Best regards,
Chris Tragakis
Regional SVP - Distribution
AIG
AIG MEMSA, Inc.
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